The Values We Stand For

The Heart of Who We Are


GROWTH MINDSET

Continuously Improve
Be Curious



Growth Mindset transforms challenges into opportunities for learning, resilience, and confidence. By embracing effort, adaptability, and perseverance, our people unlock both personal and professional success. This mindset empowers us to live our mission: bringing comfort, safety, independence, and hope to every life we touch.


SINCERITY

Do What We Say We Will
Communicate Openly & with Candor



Sincerity is at the heart of who we are. We do what we say we will do. We follow through with our promises – to our customers, vendors, stakeholders and employees. Having sincerity builds trust in our organization, our mission and strengthens relations with our customers and end users.


EQ

Make Authentic Connections
Live Our Mission



We believe emotional intelligence is the foundation for growth, empathy, and meaningful connections. Guided by a servant’s heart, our mission is to bring comfort, safety, independence, and hope to everyone we touch. By living this mission every day, we create a culture where people thrive and organizations flourish.


GRIT

Champion Tenacity & Resilience
Overcome Obstacles



At Rhythm, GRIT means perseverance and passion in pursuit of long-term goals, even in the face of challenges. It fuels resilience, growth, and performance while inspiring others along the way. Guided by our mission to bring comfort, safety, independence, and hope, grit empowers us to create lasting impact for the people and communities we serve.